Remember when UX surveys felt like filling out an exhaustive online MCQ test? 

These questions came up one after the other, with no rhyme. Just one robotic question after another. You may have paid attention through them initially, but then you start losing focus, and by the end of it, you simply have no clue what you are clicking on.

These surveys were long and tedious, and you often felt relieved to hit the “Submit” button and complete them. 

We live in a different world now, though. Times and the tools (UX Survey Tools) we use to understand user experience have changed. 

The latest trend in these changing times is Conversational AI - the new cool kid on the block, ready to change how insights are gathered and make it fun. But what’s so interesting about it? 

‍

Why is Conversational AI the new buzzword? 

Conversations with people, especially friends, feel accessible and light-hearted, leaving you with a smile. They are effortless. You do not find such conversations draining because they involve you, pay attention to what you say, and engage you. They correctly respond to what you say, making it an exciting experience. 
Conversational AI emulates the same experience in a UX survey table. Instead of making users feel like they are filling out a mundane tax form, it naturally engages them in a dialogue. 
This is a big win for users and for those digging through the data to find insightful nuggets. Conversational AI adds that extra punch of superpower. It dives deep into a conversational experience, asks follow-up questions based on previous answers, and gets to the heart of the matter. It makes the conversation more human and more organic. 

The result? Richer insights, happy users, and streamlined products and/or experiences that hit the mark. 

‍

Changing the way we interact with users

Companies once believed surveys to be one-size-fits-all affairs. Those times have passed. Now, it is all about customization, interaction, and engagement. Conversational AI is at the forefront of this, taking charge, leading intuitive conversations, and moving away from static forms towards dynamic interactions. 
This is the paradigm shift that is changing how companies collect data and how companies connect with users. This form of AI integration builds a more robust platform for qualitative data collection than mere quantitative fluff, which adds to further sifting tasks. 
This new collection of Conversational AI tools understands the nuance of a human conversation. These tools are designed to adapt, respond, and even empathize. This makes each interaction fruitful and makes the user feel like the conversation was tailored and thoughtful. 
Nowadays, when bulk messages are robotic, users are seeking a more personalized experience. The more personalized an interaction is offered, the better the user feels.
Conversational AI allows companies to offer such a personalized experience to users by accurately emulating a person who is genuinely concerned with what you have to say. This is a game-changer in the UX universe. 

‍

Tangible benefits offered by Conversational AI

• Higher completion rates:
  Think of some of the most captivating conversations you have had. You can remember these with a family member, partner, or colleague. Such conversations keep you hooked until the end. If your user feels the same way, they will surely stick around, leading to more surveys hitting the finish line.

• Richer, qualitative data:
  Embracing Conversational AI in the UX realm mirrors the experience of partnering with a skilled detective. It delves beyond the surface, uncovering deeper insights through astute follow-up questions. This approach enhances the data's depth and quality, offering a richer, more nuanced understanding of user experiences. With Conversational AI, each interaction becomes an opportunity to gather meaningful insights, transforming user feedback into a treasure trove of actionable intelligence. This ensures that every piece of feedback contributes to creating more intuitive and user-centered products and experiences.

• Improved user experience:
  Users tend to feel better about the whole experience when the conversation is fluid and when it feels like a conversation rather than just a series of questions. If you integrate an intuitive AI that knows what to ask and what to say, you can effectively swap out a dull, robotic survey with a lively, more cheerful conversation. This transcends experiences. It turns into a vibe. When the vibe is right, the user’s feedback journey is happier, better, and more likely to come back to it whenever the need arises.

• Seamless digital integration:
  Since conversational AI is a digital outcome, it takes little to integrate it into your current model. Whether you are a website, mobile-only, or app-only business, conversational AI can work with your digital presence and, in tandem, achieve a more lucid experience for your users without any hassle for you: minimal input and maximum output.

• Engaged and honest feedback:
  The difference between a meaningful and a meaningless conversation is honesty. Conversational AI uses advanced LLM’s to understand the linguistic context and responds accordingly. It uses these contexts to create more humane, honest, and organic-sounding replies. This constitutes the nuts and bolts of a good conversation, and AI can quickly achieve this.

Conversational AI and the future?

While it is fun to debate over the future of AI, its current possibilities are endless. Conversational AI is not just evolving; it is revolutionizing how we engage with users. It changes how user experience is processed, and insights are gathered. 

AI is making the whole process much more human, interactive, and productively insightful. AI will not just change UX research by changing the way it asks questions; it will do so by starting conversations. 

As we begin waving goodbye to the old, static surveys and usher in the new era of generative computing, we stand on the cliff staring into the future—a future where digital is not robotic, technology collaborates with companies to enhance experiences, and everyone feels heard. And that sounds like just the future we’d like to be a part of.